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Sustainability Pledge: 1 Tree Planted Per Product Sold At No Extra Cost to You!

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The Origins of URTHA

URTHA is an environmentally focused organization and spiritually centered lifestyle brand that was founded under the guiding principals of social entrepreneurship. Rather than focusing on profits, our primary motivation is to promote conscious relationships with nature and sustainable business practice by empowering and connecting with local communities around the world.

Headquartered in Asheville, North Carolina, URTHA was founded upon the the 5 core virtues of Unity, Resilience, Truth, Humanity, and Autonomy. Our 5 Core Virtues serve as the guiding principles behind all our initiatives. We believe that by promoting these virtues and embodying them in our daily lifestyle practices, we can help co-create a more balanced world that benefits all life everywhere.

UNITY

We acknowledge and value the interdependence and intricate relationships among all species on Earth. Furthermore, we recognize and respect each other's distinctiveness and individual identities. Our collaborative efforts foster empathy, facilitate connections, and cultivate mutually beneficial outcomes.

RESILIENCE

We have faith in the inherent capacity of individuals and ecosystems to endure and recover with appropriate resources and opportunities. By aiding one another in overcoming obstacles and cooperate to address common issues, we can significantly accelerate our collective healing journey.

TRUTH

Our personal experiences and unique perspectives profoundly influence our realities and worldviews. We value diversity of truths and contexts, embracing the richness of interpretation to facilitate an open discourse and opportunities for growth, humility, and greater understanding. We are committed to ensuring our purported beliefs are reflected in our actions and to authentically express ourselves with integrity and transparency in order to promote trust and cooperation.

HUMANITY

We posit that humanity is largely compassionate, benevolent, and driven by excellence. Our goal is to nurture these qualities within ourselves, setting a positive example and encouraging others to realize their full potential as we embrace our roles as Global Guardians.

AUTONOMY

Humans have the ability to make choices and be free. This means we all have the natural right to freedom and independence. But when we make choices, we must also be accountable for the impact our actions have on the larger community. Self-governance is a unique privilege that demands we respect and protect the choices and rights of others as we would our own. If you infringe upon someone else's rights, you are inherently forfeiting your own.